Valued the way M&A deals are: 20 factors, 3 valuation methods and a plan to raise the value within 12 months. No calls, no meetings.
What is the business's EBITDA margin?
A Value Up methodology estimate based on typical risk factors — not market statistics.
The Value Score is computed by a fixed algorithm across 20 factors — the numbers aren't made up. The written explanation and growth plan are generated automatically.
5 minutes
Business name, country, revenue, EBITDA and 16 more factors — no books, no calls
Value Score
A 0–100 score across 4 blocks: financials, customers, sales, owner independence
Value Report
A value range from 3 methods — income, market and asset — each one explained
12-Month Plan
What to do in the first 30, 90, 180 days and over the year to raise the price
Track Your Progress
Recalculate for free and watch whether the Value Score rises as you execute the plan
The real structure of a Value Up report: Value Score, valuation range, comparison to your niche median, and ValueOS DNA (a 20-factor breakdown) — shown on a sample company.
Your financial data is never shared with third parties or used to train other models
| Without Value Up | With Value Up |
|---|---|
| ×Don't know your business value | ✓Have a valuation range |
| ×Don't know your weak points | ✓Factor-by-factor rating |
| ×Don't know what to do next | ✓12-month action plan |
| ×No exit strategy | ✓Clear growth roadmap |
Enter your business's approximate value — see what +10/20/30% adds
What would you do with an extra $1,500,000?
The owner was confident the business was worth AED 17M. A detailed valuation showed the real number — AED 11M. That saved him from over-pricing the deal and let him negotiate with realistic expectations.
After following a 90-day growth plan, the business valuation rose from AED 5M to AED 7M — a 40% increase, without selling a stake or raising outside investment.
The owner expected to sell for $625,000. An audit revealed the real value — $862,500 — and pointed to a smarter deal structure: selling a 25% stake instead of the whole business.
The owner expected to sell for AED 5–7M, based on the general market. A detailed analysis confirmed strong revenue growth (+27% year over year) and loyal customers, but also uncovered a serious risk — a sharp rent increase starting late 2026. The real value today is AED 4M, with a clear path to AED 5–7.5M after 6–12 months of preparation.
A breakdown across 20+ ValueOS factors produced a score of 84.8/100 and a preliminary valuation of $4–6M. The real insight wasn't the number — it was understanding why a buyer will value one business at 7–8x annual profit (EBITDA) and a similar-looking one at only 4–5x. The gap comes down to growth, margins, management systems, owner dependency, customers, and legal cleanliness.
Assessed a large brand with its own production, a wide retail and franchise network, and exports to more than a dozen countries. Public financials are only partially disclosed, so instead of a single number, ValueUp produced a range: $80–145M, based on just 47% data completeness. The strongest points are the brand, production scale, and distribution; the number that would move the valuation most is actual EBITDA, net debt, and owner dependency.
No access to internal accounts, public data only. Names withheld.
Revenue $46B, EBITDA margin around 10%, revenue down three years in a row. Our range: $41–60B, midpoint $50.6B. Market capitalisation on the report date was about $53B, inside the range. Value Score 50/100: the market is discounting falling revenue, not the brand.
The seller asked $10M. A stated 49% margin is rare for a restaurant, so we valued it on normalised EBITDA (AED 9.5M), not on stated profit. The asking price holds only with verified financials and a long lease.
Revenue is growing many times over, but the company is still EBITDA-negative. Profit cannot value it, so value is built from revenue multiples and recent funding rounds, hence the wide range. The main value lever is turning EBITDA positive.
Revenue around $117B, EBITDA margin around 30%, the world's largest gas transmission system. Yet its Value Score is only 57.8 out of 100. Sanctions, debt around 2x EBITDA and 7% annual growth shrink the buyer pool and cut the multiple. Size is not the same as appeal to a buyer.
Come back every quarter and see whether your business's value is growing.
Value Score grew 12.5% in 4 months
Illustrative example — not real data
Built the scoring algorithm that powers the Business Value Score in this platform.
No. You answer the questions yourself. Uploading documents (P&L, balance sheet) is optional — it improves accuracy but is not required.
Only you. We never share your data with third parties or use it to train third-party models.
It uses the same methods — income, market and asset — plus the 20 factors a buyer checks. An advisor typically charges $3,000+ and takes a week or two; this takes minutes and costs $99. It does not replace due diligence before a real deal, but shows what to prepare for.
About 5 minutes for the questions and 2–3 more for the calculation. The report is saved in your account, so you can close the tab and come back.
No. Approximate figures are fine — only the business name is required. The more you fill in, the more accurate the result, and the report shows how reliable the data is.
Any operating business with revenue: services, retail, cafés and restaurants, clinics, manufacturing, e-commerce, IT and agencies. Accuracy is lower for businesses without revenue.
The report is a digital product generated immediately, so there are no refunds once it is delivered. If a technical error on our side prevents it — we recalculate for free or refund you.
One-time payment · no subscription · PDF right after
25 businesses valued
